Six degrees of SickKids
SickKids needed a way to renew their donor pipeline — a vital artery for funding that supports life-changing research and care.
Our insight was that whether SickKids has impacted you directly or not, nearly every Canadian knows someone personally who’s been helped by the hospital. We launched the SickKids Family Tree with the aim of bringing the thousands of people with a connection to the hospital together in a tangible way.
In the process, we generated 2,000 net new email leads, surpassing our goal by over 550% and proving that no family has to face child illness alone.