How do you follow up one of the most successful fundraising efforts in Canadian history? By evolving the campaign from being patient-focussed to one that heroes the donors. With SickKids VS Crews, we united every demographic together to help build a new SickKids.
To target Ontarians regionally in Barrie and North Bay, our radio, print and OOH ads featured local patients and their families. Other campaign tactics included email, social, and a Billy Bishop airport takeover.
City Blitz - Radio
City Blitz - Newspaper
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City Blitz - Leave Behind
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