M&M Food Market desperately needed to reheat their frozen image (see the latest campaign here). The store your parents used to buy chicken breasts at had modernized its name and products — but its brand still needed to catch up.
In 2019, we cooked up the Prepared with Care platform. It was born out of the insight that M&M puts as much quality and care into their dishes as home cooks do.
Our TV and Web spots used macro shots and rich sound design to help transport consumers into M&M’s test kitchen and capture the impressive attention to detail they put in from start to finish.